Coffee@Events

About the Coffee@Events eBook

This book is a shortcut to success as it contains the sort of priceless information that can only be gained by hard won experience. For the price of a few cappuccinos, this compete guide teaches you how to quickly become a serious player in the mobile coffee business. The market for mobile coffee operations is still growing and the opportunities for locations and events are almost endless. The big operators in the event world are reluctant to get involved in real coffee because it takes passion and training to make it successful. After a brief test of the market, they moved back to their core business of burgers and hot dogs as the sheer size of their operations meant they could not train staff to a professional standard in the art of making coffee, leaving a niche for independent operators to exploit.

Many existing cappuccino trailers or coffee bars do not reach their full potential because they have not focused on every possible aspect of their business. This book looks at how to decide on the right equipment, how much you should be paying for your coffee, how much rent to pay an organiser, how to choose which events are right for you and how to develop your image to maximise your impact. Importantly, it spells out the need to work in a formal and organised way so that you can sell the maximum number of coffees per hour and make a queue melt away.

It teaches you that although real coffee creates fantastic profit margins, you will need to be set up and ready to sell cup after cup of perfect coffee all day long without any drama or panic. There are many factors to get right in order to go home with a lot of cash, and the book leads you through everything you need to make a successful day. It is possible to take £3500 over a 10 hour period but this can only be achieved through planning, training and knowledge.

When you sell your first 2 cups of fantastic latte, you will have paid for this book and go on to join a dynamic group of professional caterers who are passionate about their product. The work is varied and interesting, but above all, its profitable, and with the right knowledge and training, anyone can become successful with real coffee and be in control of their own business.

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